Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa.
From billboards and lamp post banners to branded transit and mobile ads, OOH is delivering value everywhere.
But despite its visibility, many advertisers still struggle with one question: Is my campaign actually running on an actual site? That’s where OOH Assets Tracker makes a huge difference.
What is the Big Deal about OOH Assets Tracker?
An OOH assets tracker is a smart solution that enables OOH Media asset owners to monitor the status, presence, location, and verification of every physical advertising asset in real time.
It answers questions such as:
- Has the billboard been installed on time?
- Is the lamp post banner still in place?
- Is the ad facing the correct direction?
- Has the mobile billboard covered the agreed route?
In the past,OOH Media owners had to rely on reports from their field officers . Today, with Retinaad’s OOH assets tracker, real-time visibility and verification are no longer optional. They’re essential for forward-thinking OOH Media Agencies.
Challenges in Traditional OOH Media Monitoring
Managing outdoor advertising assets without a centralized and intelligent tracker leads to:
- Pilferage by field staff.
- Inadequate reporting on the structural state of the billboard.
- Exposure to safety and environmental hazards.
- Erosion of company’s integrity.
These inefficiencies cost OOH Agencies tons of money, trust, and insight. That’s why agencies are now implementing independent OOH assets monitoring and performance tracking tools like Retinaad’s Asset Tracker.
How Retinaad Tracks and Verifies Every OOH Asset
Retinaad’s OOH Assets Tracker is built specifically for OOH Media assets agencies in Africa, providing:
- Real-time GPS verification for mobile and fixed OOH formats
- Visual proof of asset installation via automated photo uploads and timestamps
- Customized dashboards showing live asset status across all regions
- Notifications for, missing, or underperforming billboard site
- Historical data to analyze past performance and occupancy rate.
Whether you’re monitoring 10 billboard sites or 1,000 lamp post banners across multiple states, Retinaad’s OOH assets tracker puts you in complete control without leaving your desk.
Take Control of Your Billboard sites and OOH Asset Monitoring Today
Ready to eliminate pilferage and losses associated with in-house monitoring, enhance your integrity and maximize revenue? Book a demo with Retinaad today and see how our OOH Assets Tracker empowers you to monitor and verify every outdoor asset in real time.
