Retimetrix AMP is an integrated vision software providing high-fidelity impressions and engagement analytics to measure and optimize your OOH/DOOH campaigns whether indoor or outdoor in real time. Powered by the world leader in audience measurement and campaign intelligence, Retimetrix Audience Measurement Platform (AMP) relies on live-detection and segmentation of all vehicles, bodies and faces passing in front of your billboard campaign with 90% accuracy.
The platform offers all OOH/ DOOH stakeholders, including media agencies, billboard owners, advertisers and marketers a great opportunity to plan, sell or buy Out-of-Home media with data and insights such as Opportunity to See (OTS), watchers, dwell time as well as demography which enhance efficiency and higher return.
By incorporating state of the art AI technology, it enables users to have access to 100% real data in real-time on Audience Measurement and People Counting to understand demographics interacting with your campaign/digital displays or frequenting various destinations like transportation terminals, shopping malls and other retail outlets. Our Traffic Measurement solution can also gather anonymized data by monitoring both pedestrian and vehicular dynamics around roadside OOH assets.
Retimetrix AMP can also provide mobile and satellite data for running programmatic campaigns and generating campaign-based reports on audience impressions, reach and demography according to gender and age on OOH advertising assets like never before.
With the aid of a core solution and AI powered software, it will enable users to have access to data for generating campaign-based reports on first-party audience impressions and demography according to gender and age on OOH advertising assets like never before.