Retinaad Limited Blog - AI Powered Media Monitoring in Nigeria and Africa

Web Monitoring: Turn Online Mentions into Measurable Impact

July 24, 2025

Turn Online Mentions into Measurable Impact with Web Monitoring

Every day, your brand is being talked about online, whether in news articles, blog posts, reviews, social media, forums, and other web platforms. If you’re not monitoring those mentions...

July 21, 2025

OOH Assets Tracker: How to Monitor Outdoor Media in Real Time

Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa. From billboards and lamp post banners to...

Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?

July 19, 2025

Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Says

When planning an Out-of-Home (OOH) campaign, one critical decision can make or break your success. One of such decisions is should you go local or national? Both Local and...

July 17, 2025

The Mobile Billboard AD-vantage: How Brands are Winning the Streets

While static billboards and digital screens still very much serve their purposes, Mobile Billboard Ads have emerged as a powerful tool for brands that want to go where their...

June 21, 2025

The OOH Ad Blind Spot: How Missing Billboard Traffic Data is Hurting Your Campaign ROI

In today’s competitive Out-of-Home (OOH) advertising landscape, billboard traffic data isn’t just a nice-to-have, it’s the difference between wasted budget and high-impact results. And as such, media planners and...

June 18, 2025

Smarter OOH Campaign Reports: Advertising Secret No One Talks About

In Out-of-Home (OOH) advertising, delivering valuable results goes beyond running eye-catching billboard campaigns. It’s about measuring what works, fixing what doesn’t, and scaling what delivers real ROI. Yet, many...

The Future Is Data-First- Enhance Campaign ROI with Audience Insight

June 16, 2025

Maximizing Campaign Impact with First-Party Audience Impressions in OOH Ads

As the world of Advertising continues to grapple with fleeting attention and tight budgets, advertisers, agency leads, brand managers, and media owners can no longer afford uncertainty in campaign...

How Retinaad Provides In-Depth Audience Demographic Insights

June 14, 2025

Power of Audience Demography in OOH Campaigns: the Retinaad Difference

If you’re a Brand Manager, Startup Founder, Media Buyer, or Agency Exec investing in Out-of-Home (OOH) advertising, you’re not just buying ad space anymore. You’re buying audience attention. And...

June 13, 2025

Retail Advertising in Nigeria: How to Optimize Performance and ROI with AI Monitoring Tools

Retail advertising has long been a powerful tool for brands in Nigeria looking to capture attention where it matters most – at the point of purchase. From in-store displays...

BTL Tracking in Africa - Turn Engagement into Measurable Success

June 10, 2025

BTL Tracking in Africa – Turn Offline Engagement into Measurable Success

In a continent as dynamic and diverse as Africa, Below-the-Line (BTL) advertising remains a cornerstone of grassroots marketing. From market activations and roadshows to product sampling and in-store promotions,...