+234(0)916 000 0938 info@retinaad.africa

Office Address

  • Lagos, Nigeria
  • info@retinaad.africa
About

Retinaad

In the ever-evolving landscape of advertising, transparency, accuracy, and performance measurement are critical for success. At Retinaad Limited, we provide cutting-edge media monitoring tools designed to revolutionize your advertising campaigns.

From OOH media monitoring to audience measurement and analytics, we equip your business with the data and insights needed to maximize returns on every ad spend. We also offer customized solutions for BTL, Retail Sales, TV, Radio, Online & Social media monitoring.

With a combination of proprietary tools, the company has evolved as a leading technological solution provider for people counting, audience measurement and performance audit in both retail and advertising environments thus providing the insights required for growth and competitiveness. This is achieved through the use of granular first-party data which are gathered with precision and adequate privacy policy.

Retinaad Limited is an adTech member of the World Out-of-home Organization(WOOH) and compliant with Nigeria Data Protection Regulation(NDPR) in Nigeria.

AI Media Monitoring & Audience Measurement

Retinaad Limited bridges the gap in audience measurement, ad performance tracking, media audit and compliance for OOH, DOOH, Broadcast Media, and PR Campaigns.


Our innovative solutions ensure independent audit and real-time monitoring that drive transparency, accountability, and actionable insights for your campaigns. Whether you need a reliable OOH Tracker for static billboards, DOOH Tracker (Proof of play) for digital billboards or a robust BTL Tracker for market activation, Retinaad’s AI-powered media monitoring solutions help you measure and optimize advertising ROI with precision.
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Our Media Monitoring & Audience Measurement Solutions

AI Media Monitoring and Audience Measurement in Nigeria

RetiTrak AMP

Audit, monitor, and ensure compliance for all your advertising campaigns with RetiTrak. Our AI media tracker helps you monitor TV, Radio, and OOH/DOOH media to validate ad placements, audit performance, optimize compliance, and ensure accountability from your media partners.

AI Media Monitoring and Audience Measurement in Nigeria

RetiMetrix

Leverage audience measurement tools powered by AI and Machine Learning to access detailed traffic data and audience analytics. RetiMetrix helps you improve targeting, measure campaign reach, and maximize engagement across diverse demographics.

AI Media Monitoring and Audience Measurement in Nigeria

RetiBazaar

Transform the way you plan and purchase OOH /DOOH media inventory. With RetiBazaar SSP/DSP, our marketplace simplifies outdoor media transactions, enabling smarter planning, efficient ad delivery, and optimized media spend.

AI Media Monitoring and Audience Measurement in Nigeria

We have 10 Decades of Business Experience

Retinaad.africa

Retinaad team comprises well-balanced, seasoned industry professionals with combined experience of over 10 decades in advertising and marketing management, building and development of solutions for ecommerce, retail, logistics, operations management, and technology consulting ventures.

As a preferred partner to world’s best audience analytics companies such as FootfallCAM and Admobilize, Retinaad offers agencies, marketers and brand owners the tools they need to reduce cost, increase revenue and enhance overall performance of their businesses in a timely manner.

From the desk of the CEO
Meet Our Team

Our Team

Dynamic, innovative, and dedicated with expertise in advertising technology and a passion for customer success, we drive impactful outcomes and deliver exceptional service,thus ensuring optimal results for advertisers and space owners.

Abiodun Iderawumi

Executive Chairman
tope

Tope Olorunkiya

Head of Finance & Admin.
Victor

Adekunle Obalusi

Project Manager
Victor

Stephen Oguntade

Customer Success Manager
Victor

Olasunkannmi Bello

Monitoring & Compliance Manager
Victor

Benson Eikponobhoa

Team Lead, Customer Success & Business Development