Outdoor Media

July 21, 2025

OOH Assets Tracker: How to Monitor Outdoor Media in Real Time

Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa. From billboards and lamp post banners to...

Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?

July 19, 2025

Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Says

When planning an Out-of-Home (OOH) campaign, one critical decision can make or break your success. One of such decisions is should you go local or national? Both Local and...

July 17, 2025

The Mobile Billboard AD-vantage: How Brands are Winning the Streets

While static billboards and digital screens still very much serve their purposes, Mobile Billboard Ads have emerged as a powerful tool for brands that want to go where their...

June 21, 2025

The OOH Ad Blind Spot: How Missing Billboard Traffic Data is Hurting Your Campaign ROI

In today’s competitive Out-of-Home (OOH) advertising landscape, billboard traffic data isn’t just a nice-to-have, it’s the difference between wasted budget and high-impact results. And as such, media planners and...

June 18, 2025

Smarter OOH Campaign Reports: Advertising Secret No One Talks About

In Out-of-Home (OOH) advertising, delivering valuable results goes beyond running eye-catching billboard campaigns. It’s about measuring what works, fixing what doesn’t, and scaling what delivers real ROI. Yet, many...

The Future Is Data-First- Enhance Campaign ROI with Audience Insight

June 16, 2025

Maximizing Campaign Impact with First-Party Audience Impressions in OOH Ads

As the world of Advertising continues to grapple with fleeting attention and tight budgets, advertisers, agency leads, brand managers, and media owners can no longer afford uncertainty in campaign...

June 13, 2025

Retail Advertising in Nigeria: How to Optimize Performance and ROI with AI Monitoring Tools

Retail advertising has long been a powerful tool for brands in Nigeria looking to capture attention where it matters most – at the point of purchase. From in-store displays...

BTL Tracking in Africa - Turn Engagement into Measurable Success

June 10, 2025

BTL Tracking in Africa – Turn Offline Engagement into Measurable Success

In a continent as dynamic and diverse as Africa, Below-the-Line (BTL) advertising remains a cornerstone of grassroots marketing. From market activations and roadshows to product sampling and in-store promotions,...

Digital OOH Media Tracking in Nigeria - The Role of Retinaad

June 7, 2025

How Retinaad is Shaping the Future of Digital OOH Media Tracking in Nigeria

In a continent undergoing rapid digital transformation across markets and industries, Digital Out-of-Home (DOOH) advertising has emerged as one of the fastest-growing media channels in Nigeria and Africa But...

OOH campaign Budget- How African Ad Agencies Can Build Confidence

May 13, 2025

OOH campaign Budget: How Agencies and Media Owners Can Build Confidence

Out-of-home (OOH) advertising has always been a powerful branding tool because it is highly visible, unavoidable, and impactful. Yet despite its undeniable presence, securing a bigger OOH campaign budget...