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OOH Tracker

Retinaad Limited Blog > OOH Tracker
OOH Assets Tracker: How to Monitor Outdoor Media in Real Time
  • July 21, 2025

OOH Assets Tracker: How to Monitor Outdoor Media in Real Time

Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa. From billboards and lamp post banners to...
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Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?
  • July 19, 2025

Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Says

When planning an Out-of-Home (OOH) campaign, one critical decision can make or break your success. One of such decisions is should you go local or national? Both Local and...
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  • July 17, 2025

The Mobile Billboard AD-vantage: How Brands are Winning the Streets

While static billboards and digital screens still very much serve their purposes, Mobile Billboard Ads have emerged as a powerful tool for brands that want to go where their...
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How Missing Billboard Traffic Data is Hurting Your Campaign ROI
  • June 21, 2025

The OOH Ad Blind Spot: How Missing Billboard Traffic Data is Hurting Your Campaign ROI

In today’s competitive Out-of-Home (OOH) advertising landscape, billboard traffic data isn’t just a nice-to-have, it’s the difference between wasted budget and high-impact results. And as such, media planners and...
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Smarter OOH Campaign Reports- Advertising Secret No One Talks About
  • June 18, 2025

Smarter OOH Campaign Reports: Advertising Secret No One Talks About

In Out-of-Home (OOH) advertising, delivering valuable results goes beyond running eye-catching billboard campaigns. It’s about measuring what works, fixing what doesn’t, and scaling what delivers real ROI.  Yet, many...
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Retail Advertising in Nigeria- How to Optimize Performance and ROI
  • June 13, 2025

Retail Advertising in Nigeria: How to Optimize Performance and ROI with AI Monitoring Tools

Retail advertising has long been a powerful tool for brands in Nigeria looking to capture attention where it matters most – at the point of purchase. From in-store displays...
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Digital OOH Media Tracking in Nigeria - The Role of Retinaad
  • June 7, 2025

How Retinaad is Shaping the Future of Digital OOH Media Tracking in Nigeria

In a continent undergoing rapid digital transformation across markets and industries, Digital Out-of-Home (DOOH) advertising has emerged as one of the fastest-growing media channels in  Nigeria and Africa But...
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OOH campaign Budget- How African Ad Agencies Can Build Confidence
  • May 13, 2025

OOH campaign Budget: How Agencies and Media Owners Can Build Confidence

Out-of-home (OOH) advertising has always been a powerful branding tool because it is highly visible, unavoidable, and impactful. Yet despite its undeniable presence, securing a bigger OOH campaign budget...
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Maximizing Impact with Strategic Placement of Lamp Post Ads
  • May 11, 2025

Why Lamp Post Advertising Still Dominates Street-Level Brand Visibility in Africa

In the age of digital everything, marketers often chase the latest screens and algorithms. But when it comes to real, high-frequency visibility on the streets of Africa’s busiest cities,...
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The Rise of DOOH in African Cities
  • May 9, 2025

DOOH trends in Africa: What Advertisers Must Know to Stay Ahead in 2025

As African cities rapidly digitize, advertisers across the continent are witnessing a remarkable shift: Digital Out-of-Home (DOOH) advertising is booming. From bustling urban centers like Lagos and Nairobi to...
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Recent Posts

Web Monitoring: Turn Online Mentions into Measurable Impact
Turn Online Mentions into Measurable Impact… July 24, 2025
OOH Assets Tracker: How to Monitor Outdoor Media in Real Time
OOH Assets Tracker: How to Monitor… July 21, 2025
Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?
Should You Go Local or National… July 19, 2025
The Mobile Billboard AD-vantage: How Brands… July 17, 2025
How Missing Billboard Traffic Data is Hurting Your Campaign ROI
The OOH Ad Blind Spot: How… June 21, 2025

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