• Home
  • Solutions
    • RetiTrak
      • OOH Tracker
      • DOOH Tracker
      • BTL Tracker
      • Retail Tracker
      • Assets & Inventory Tracker
    • RetiMetrix
    • RetiBazaar
  • About Us
    • Management
    • Partners
  • Contact
  • Book a Demo
LATEST NEWS
Turn Online Mentions into Measurable Impact with…
OOH Assets Tracker: How to Monitor Outdoor…
Should You Go Local or National with…
The Mobile Billboard AD-vantage: How Brands are…
The OOH Ad Blind Spot: How Missing…
  • Follow Us
Retinaad Limited Blog
Retinaad Limited Blog
  • Home
  • Solutions
    • RetiTrak
      • OOH Tracker
      • DOOH Tracker
      • BTL Tracker
      • Retail Tracker
      • Assets & Inventory Tracker
    • RetiMetrix
    • RetiBazaar
  • About Us
    • Management
    • Partners
  • Contact
  • Book a Demo

Media Monitoring

Retinaad Limited Blog > Media Monitoring
Web Monitoring: Turn Online Mentions into Measurable Impact
  • July 24, 2025

Turn Online Mentions into Measurable Impact with Web Monitoring

Every day, your brand is being talked about online, whether in news articles, blog posts, reviews, social media, forums, and other web platforms. If you’re not monitoring those mentions...
Continue Reading
OOH Assets Tracker: How to Monitor Outdoor Media in Real Time
  • July 21, 2025

OOH Assets Tracker: How to Monitor Outdoor Media in Real Time

Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa. From billboards and lamp post banners to...
Continue Reading
  • July 17, 2025

The Mobile Billboard AD-vantage: How Brands are Winning the Streets

While static billboards and digital screens still very much serve their purposes, Mobile Billboard Ads have emerged as a powerful tool for brands that want to go where their...
Continue Reading
The Future Is Data-First- Enhance Campaign ROI with Audience Insight
  • June 16, 2025

Maximizing Campaign Impact with First-Party Audience Impressions in OOH Ads

As the world of Advertising continues to grapple with fleeting attention and tight budgets, advertisers, agency leads, brand managers, and media owners can no longer afford uncertainty in campaign...
Continue Reading
How Retinaad Provides In-Depth Audience Demographic Insights
  • June 14, 2025

Power of Audience Demography in OOH Campaigns: the Retinaad Difference

If you’re a Brand Manager, Startup Founder, Media Buyer, or Agency Exec investing in Out-of-Home (OOH) advertising, you’re not just buying ad space anymore. You’re buying audience attention.  And...
Continue Reading
BTL Tracking in Africa - Turn Engagement into Measurable Success
  • June 10, 2025

BTL Tracking in Africa – Turn Offline Engagement into Measurable Success

In a continent as dynamic and diverse as Africa, Below-the-Line (BTL) advertising remains a cornerstone of grassroots marketing. From market activations and roadshows to product sampling and in-store promotions,...
Continue Reading
What is Audience Measurement in OOH Advertising?
  • June 5, 2025

Mastering Audience Measurement in OOH Advertising: Strategies for Success

Advertisers who implement robust audience measurement in OOH advertising report up to 40% higher ROI – 2023 PwC report. That’s because knowing exactly who sees your billboard ads, when,...
Continue Reading
OOH campaign Budget- How African Ad Agencies Can Build Confidence
  • May 13, 2025

OOH campaign Budget: How Agencies and Media Owners Can Build Confidence

Out-of-home (OOH) advertising has always been a powerful branding tool because it is highly visible, unavoidable, and impactful. Yet despite its undeniable presence, securing a bigger OOH campaign budget...
Continue Reading
Maximizing Impact with Strategic Placement of Lamp Post Ads
  • May 11, 2025

Why Lamp Post Advertising Still Dominates Street-Level Brand Visibility in Africa

In the age of digital everything, marketers often chase the latest screens and algorithms. But when it comes to real, high-frequency visibility on the streets of Africa’s busiest cities,...
Continue Reading
Accurate Billboard Traffic Measurement - Key to Effective OOH Ads
  • April 16, 2025

The Key to Effective OOH Advertising: Accurate Billboard Traffic Measurement

Out-of-Home (OOH) advertising remains one of the most powerful mediums for reaching mass audiences in Nigeria and across Africa. But in today’s data-driven world, visibility alone is not enough....
Continue Reading

Posts pagination

1 2 Next

Contact Us

  • +234(0)916 000 0938
  • info@retinaad.africa
  • 9AM - 6PM

Recent Posts

Web Monitoring: Turn Online Mentions into Measurable Impact
Turn Online Mentions into Measurable Impact… July 24, 2025
OOH Assets Tracker: How to Monitor Outdoor Media in Real Time
OOH Assets Tracker: How to Monitor… July 21, 2025
Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?
Should You Go Local or National… July 19, 2025
The Mobile Billboard AD-vantage: How Brands… July 17, 2025
How Missing Billboard Traffic Data is Hurting Your Campaign ROI
The OOH Ad Blind Spot: How… June 21, 2025

Let’s Connect

Categories

  • Audience Measurement
  • BTL Tracker
  • DOOH Tracker
  • Media Analytics
  • Media Assets Tracker
  • Media Monitoring
  • OOH Analytics
  • OOH Tracker
  • Outdoor Media
  • PR Monitoring
  • Radio Monitoring
  • Retail Tracker
  • TV Monitoring

Search

Recent Comments

  1. ADE on The Importance of OOH Media Audits in Nigeria and How Retinaad Limited’s Solutions Help

Copyright © 2025 by Retinaad | All rights reserved

  • Back to Retinaad Africa