Media Analytics

Web Monitoring: Turn Online Mentions into Measurable Impact

July 24, 2025

Turn Online Mentions into Measurable Impact with Web Monitoring

Every day, your brand is being talked about online, whether in news articles, blog posts, reviews, social media, forums, and other web platforms. If you’re not monitoring those mentions...

July 21, 2025

OOH Assets Tracker: How to Monitor Outdoor Media in Real Time

Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa. From billboards and lamp post banners to...

Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?

July 19, 2025

Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Says

When planning an Out-of-Home (OOH) campaign, one critical decision can make or break your success. One of such decisions is should you go local or national? Both Local and...

June 18, 2025

Smarter OOH Campaign Reports: Advertising Secret No One Talks About

In Out-of-Home (OOH) advertising, delivering valuable results goes beyond running eye-catching billboard campaigns. It’s about measuring what works, fixing what doesn’t, and scaling what delivers real ROI. Yet, many...

The Future Is Data-First- Enhance Campaign ROI with Audience Insight

June 16, 2025

Maximizing Campaign Impact with First-Party Audience Impressions in OOH Ads

As the world of Advertising continues to grapple with fleeting attention and tight budgets, advertisers, agency leads, brand managers, and media owners can no longer afford uncertainty in campaign...

How Retinaad Provides In-Depth Audience Demographic Insights

June 14, 2025

Power of Audience Demography in OOH Campaigns: the Retinaad Difference

If you’re a Brand Manager, Startup Founder, Media Buyer, or Agency Exec investing in Out-of-Home (OOH) advertising, you’re not just buying ad space anymore. You’re buying audience attention. And...

BTL Tracking in Africa - Turn Engagement into Measurable Success

June 10, 2025

BTL Tracking in Africa – Turn Offline Engagement into Measurable Success

In a continent as dynamic and diverse as Africa, Below-the-Line (BTL) advertising remains a cornerstone of grassroots marketing. From market activations and roadshows to product sampling and in-store promotions,...

What is Audience Measurement in OOH Advertising?

June 5, 2025

Mastering Audience Measurement in OOH Advertising: Strategies for Success

Advertisers who implement robust audience measurement in OOH advertising report up to 40% higher ROI – 2023 PwC report. That’s because knowing exactly who sees your billboard ads, when,...

OOH campaign Budget- How African Ad Agencies Can Build Confidence

May 13, 2025

OOH campaign Budget: How Agencies and Media Owners Can Build Confidence

Out-of-home (OOH) advertising has always been a powerful branding tool because it is highly visible, unavoidable, and impactful. Yet despite its undeniable presence, securing a bigger OOH campaign budget...

Maximizing Impact with Strategic Placement of Lamp Post Ads

May 11, 2025

Why Lamp Post Advertising Still Dominates Street-Level Brand Visibility in Africa

In the age of digital everything, marketers often chase the latest screens and algorithms. But when it comes to real, high-frequency visibility on the streets of Africa’s busiest cities,...