DOOH Tracker

July 21, 2025

OOH Assets Tracker: How to Monitor Outdoor Media in Real Time

Outdoor advertising remains one of the most impactful ways to connect with large, diverse audiences, especially in high-traffic urban areas across Africa. From billboards and lamp post banners to...

Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?

July 19, 2025

Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Says

When planning an Out-of-Home (OOH) campaign, one critical decision can make or break your success. One of such decisions is should you go local or national? Both Local and...

June 21, 2025

The OOH Ad Blind Spot: How Missing Billboard Traffic Data is Hurting Your Campaign ROI

In today’s competitive Out-of-Home (OOH) advertising landscape, billboard traffic data isn’t just a nice-to-have, it’s the difference between wasted budget and high-impact results. And as such, media planners and...

The Future Is Data-First- Enhance Campaign ROI with Audience Insight

June 16, 2025

Maximizing Campaign Impact with First-Party Audience Impressions in OOH Ads

As the world of Advertising continues to grapple with fleeting attention and tight budgets, advertisers, agency leads, brand managers, and media owners can no longer afford uncertainty in campaign...

How Retinaad Provides In-Depth Audience Demographic Insights

June 14, 2025

Power of Audience Demography in OOH Campaigns: the Retinaad Difference

If you’re a Brand Manager, Startup Founder, Media Buyer, or Agency Exec investing in Out-of-Home (OOH) advertising, you’re not just buying ad space anymore. You’re buying audience attention. And...

Digital OOH Media Tracking in Nigeria - The Role of Retinaad

June 7, 2025

How Retinaad is Shaping the Future of Digital OOH Media Tracking in Nigeria

In a continent undergoing rapid digital transformation across markets and industries, Digital Out-of-Home (DOOH) advertising has emerged as one of the fastest-growing media channels in Nigeria and Africa But...

What is Audience Measurement in OOH Advertising?

June 5, 2025

Mastering Audience Measurement in OOH Advertising: Strategies for Success

Advertisers who implement robust audience measurement in OOH advertising report up to 40% higher ROI – 2023 PwC report. That’s because knowing exactly who sees your billboard ads, when,...

OOH campaign Budget- How African Ad Agencies Can Build Confidence

May 13, 2025

OOH campaign Budget: How Agencies and Media Owners Can Build Confidence

Out-of-home (OOH) advertising has always been a powerful branding tool because it is highly visible, unavoidable, and impactful. Yet despite its undeniable presence, securing a bigger OOH campaign budget...

Maximizing Impact with Strategic Placement of Lamp Post Ads

May 11, 2025

Why Lamp Post Advertising Still Dominates Street-Level Brand Visibility in Africa

In the age of digital everything, marketers often chase the latest screens and algorithms. But when it comes to real, high-frequency visibility on the streets of Africa’s busiest cities,...

May 9, 2025

DOOH trends in Africa: What Advertisers Must Know to Stay Ahead in 2025

As African cities rapidly digitize, advertisers across the continent are witnessing a remarkable shift: Digital Out-of-Home (DOOH) advertising is booming. From bustling urban centers like Lagos and Nairobi to...