• Home
  • Solutions
    • RetiTrak
      • OOH Tracker
      • DOOH Tracker
      • BTL Tracker
      • Retail Tracker
      • Assets & Inventory Tracker
    • RetiMetrix
    • RetiBazaar
  • About Us
    • Management
    • Partners
  • Contact
  • Book a Demo
LATEST NEWS
Turn Online Mentions into Measurable Impact with…
OOH Assets Tracker: How to Monitor Outdoor…
Should You Go Local or National with…
The Mobile Billboard AD-vantage: How Brands are…
The OOH Ad Blind Spot: How Missing…
  • Follow Us
Retinaad Limited Blog
Retinaad Limited Blog
  • Home
  • Solutions
    • RetiTrak
      • OOH Tracker
      • DOOH Tracker
      • BTL Tracker
      • Retail Tracker
      • Assets & Inventory Tracker
    • RetiMetrix
    • RetiBazaar
  • About Us
    • Management
    • Partners
  • Contact
  • Book a Demo

Audience Measurement

Retinaad Limited Blog > Audience Measurement
Web Monitoring: Turn Online Mentions into Measurable Impact
  • July 24, 2025

Turn Online Mentions into Measurable Impact with Web Monitoring

Every day, your brand is being talked about online, whether in news articles, blog posts, reviews, social media, forums, and other web platforms. If you’re not monitoring those mentions...
Continue Reading
Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?
  • July 19, 2025

Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Says

When planning an Out-of-Home (OOH) campaign, one critical decision can make or break your success. One of such decisions is should you go local or national? Both Local and...
Continue Reading
How Missing Billboard Traffic Data is Hurting Your Campaign ROI
  • June 21, 2025

The OOH Ad Blind Spot: How Missing Billboard Traffic Data is Hurting Your Campaign ROI

In today’s competitive Out-of-Home (OOH) advertising landscape, billboard traffic data isn’t just a nice-to-have, it’s the difference between wasted budget and high-impact results. And as such, media planners and...
Continue Reading
The Future Is Data-First- Enhance Campaign ROI with Audience Insight
  • June 16, 2025

Maximizing Campaign Impact with First-Party Audience Impressions in OOH Ads

As the world of Advertising continues to grapple with fleeting attention and tight budgets, advertisers, agency leads, brand managers, and media owners can no longer afford uncertainty in campaign...
Continue Reading
How Retinaad Provides In-Depth Audience Demographic Insights
  • June 14, 2025

Power of Audience Demography in OOH Campaigns: the Retinaad Difference

If you’re a Brand Manager, Startup Founder, Media Buyer, or Agency Exec investing in Out-of-Home (OOH) advertising, you’re not just buying ad space anymore. You’re buying audience attention.  And...
Continue Reading
Retail Advertising in Nigeria- How to Optimize Performance and ROI
  • June 13, 2025

Retail Advertising in Nigeria: How to Optimize Performance and ROI with AI Monitoring Tools

Retail advertising has long been a powerful tool for brands in Nigeria looking to capture attention where it matters most – at the point of purchase. From in-store displays...
Continue Reading
BTL Tracking in Africa - Turn Engagement into Measurable Success
  • June 10, 2025

BTL Tracking in Africa – Turn Offline Engagement into Measurable Success

In a continent as dynamic and diverse as Africa, Below-the-Line (BTL) advertising remains a cornerstone of grassroots marketing. From market activations and roadshows to product sampling and in-store promotions,...
Continue Reading
Digital OOH Media Tracking in Nigeria - The Role of Retinaad
  • June 7, 2025

How Retinaad is Shaping the Future of Digital OOH Media Tracking in Nigeria

In a continent undergoing rapid digital transformation across markets and industries, Digital Out-of-Home (DOOH) advertising has emerged as one of the fastest-growing media channels in  Nigeria and Africa But...
Continue Reading
What is Audience Measurement in OOH Advertising?
  • June 5, 2025

Mastering Audience Measurement in OOH Advertising: Strategies for Success

Advertisers who implement robust audience measurement in OOH advertising report up to 40% higher ROI – 2023 PwC report. That’s because knowing exactly who sees your billboard ads, when,...
Continue Reading
OOH campaign Budget- How African Ad Agencies Can Build Confidence
  • May 13, 2025

OOH campaign Budget: How Agencies and Media Owners Can Build Confidence

Out-of-home (OOH) advertising has always been a powerful branding tool because it is highly visible, unavoidable, and impactful. Yet despite its undeniable presence, securing a bigger OOH campaign budget...
Continue Reading

Posts pagination

1 2 3 Next

Contact Us

  • +234(0)916 000 0938
  • info@retinaad.africa
  • 9AM - 6PM

Recent Posts

Web Monitoring: Turn Online Mentions into Measurable Impact
Turn Online Mentions into Measurable Impact… July 24, 2025
OOH Assets Tracker: How to Monitor Outdoor Media in Real Time
OOH Assets Tracker: How to Monitor… July 21, 2025
Here’s What the Outdoor Campaign Data Says: Should You Go Local or National with OOH? Here’s What the Outdoor Campaign Data Say?
Should You Go Local or National… July 19, 2025
The Mobile Billboard AD-vantage: How Brands… July 17, 2025
How Missing Billboard Traffic Data is Hurting Your Campaign ROI
The OOH Ad Blind Spot: How… June 21, 2025

Let’s Connect

Categories

  • Audience Measurement
  • BTL Tracker
  • DOOH Tracker
  • Media Analytics
  • Media Assets Tracker
  • Media Monitoring
  • OOH Analytics
  • OOH Tracker
  • Outdoor Media
  • PR Monitoring
  • Radio Monitoring
  • Retail Tracker
  • TV Monitoring

Search

Recent Comments

  1. ADE on The Importance of OOH Media Audits in Nigeria and How Retinaad Limited’s Solutions Help

Copyright © 2025 by Retinaad | All rights reserved

  • Back to Retinaad Africa